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Marketing Tactics

  • 3M executive shifts to PepsiCo

    PURCHASE, N.Y. — Mauro Porcini has been named chief design officer at PepsiCo, the company announced.

    Porcini, who served as chief design officer at 3M, will responsible for infusing design thinking into PepsiCo's organization and culture by globally managing design with a creative, innovative and consumer-centered approach for PepsiCo's brands, with a strong focus on its top 12 global brands: Pepsi, Lay's, Gatorade, Quaker, Tropicana, Lipton, Sierra Mist/7UP, Doritos, Cheetos, Mountain Dew, Sun and Mirinda.

  • Cooper Lighting: Call for entries in lighting competition

    Peachtree City, Ga. -- Cooper Lighting has announced a call for entries for its 36th Annual Source Awards national lighting design competition. The competition, which focuses on furthering the understanding, knowledge and function of lighting as a primary element in design, is open to all lighting designers, architects, engineers, professional designers and consultants who use Cooper Lighting fixtures in an interior or exterior design project.

  • H&M enters exclusive collaboration with Maison Martin Margiela

    NEW YORK — H&M is launching an exclusive collection this fall from French fashion house Maison Martin Margiela, the apparel retailer said.

    Making its official debut Nov. 15, the autumn/winter 2012 collection will include garments and accessories for both men and women, and will be sold at 230 H&M stores, as well as online at HM.com.

  • J.Crew expanding to Asia via partnership with Lane Crawford

    New York -- J.Crew Group is expanding into Asia through a partnership with Hong Kong- based specialty store operator Lane Crawford.

    Beginning in October, a curated selection of the J.Crew autumn/winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores in Hong Kong and China. It is the first time J.Crew goods will be featured in a retail environment outside of North America.

  • AAFES launches 7UP Harley-Davidson Sweepstakes

    DALLAS — The Army and Air Force Exchange Service is offering shoppers a chance to win a new Harley-Davidson motorcycle.

    From June 15 to 28, military shoppers can visit their local AAFES and enter to win in the 7UP Harley-Davidson Sweepstakes. One lcustomer will win a 2012 Harley-Davidson Sportster Forty-Eight, valued at $11,000. Entry is limited to shoppers ages 18 years and older who have a valid driver's license.

  • Meijer launches summertime fuel savings program

    GRAND RAPIDS, Mich. — Meijer is helping its customers save money on gas this summer, the retailer said.

    The new discount program, which was made available to Meijer credit customers and runs Sept. 3, provides customers with a 10-cent-per-gallon discount on fuel at all Meijer gas stations, with no minimum fuel purchase required. Customers who don't already have a Meijer credit card can apply at any Meijer store, online at Meijer.com/creditcard or via QR link with their smartphone.

  • McDonald's global comps up 3.3% in May

    Oak Brook, Ill. -- McDonald's Corp. reported Monday that global same-store sales grew 3.3% in May, led by a 4.4% gain in the United States and 2.9% growth in Europe.

    The Asia/Pacific, Middle East and Africa were down 1.7%.

    "I am confident we will continue to deliver long-term sustainable growth as we remain focused on the opportunities that will enable Brand McDonald's to further extend our relevance to the 68 million customers who we serve around the world every day," said Jim Skinner, CEO.

  • Save-A-Lot looking for college interns to 'hit the road'

    ST. LOUIS — Save-A-Lot, a wholly owned subsidiary of Supervalu, on Monday launched a national search for a team of two interns to serve as brand ambassadors — or more aptly titled Road Scholars — for its 2012 Fuel Your Family Road Trip campaign.

    The winning team will hit the road at the end of July for a four-week tour to 12 U.S. cities to personally bring the brand to consumers and help show people how Save-A-Lot can help families with savings of up to 40%, compared with traditional grocery stores.

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