Marketing Tactics

Montreal -- Aéropostale said Thursday that it is adding to its presence in Canada with the opening of its first store in Quebec, on June 15 at Place du Royaume in Ville de Saguenay.

The chain said that six more stores will open in 2012, including Place Laurier in Québec City, Fairview Pointe Claire in Point-Claire, Promenades St. Bruno in St. Bruno De Montarville, Galleria D'Anjou in Anjou, Mail Champlain in Brossard and Les Galeries de la Capitale in Québec City.

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.



 

Richmond, Va. -- Chattanooga, Tenn.-based CBL & Associates Properties said Thursday that Dick’s Sporting Goods will open a new store at Southpark Mall in Richmond, Va.

The existing Dillard’s location will be redeveloped into the new 56,000-sq.-ft. Dick’s store as well as a selection of specialty stores and restaurants. Construction is scheduled to begin in October with a grand opening slated for summer 2013.

Henderson, Nev. -- Frozen yogurt purveyor U-Swirl said Thursday that its area developer for the Houston market has signed a lease for its first of a 10-miminum store commitment to be opened over the next 48 months.

Houston is the fifteenth area in 13 states where U-Swirl is currently developing locations. It currently has 29 yogurt cafes open and operating.

 

The St. Jude Children’s hospital is the beneficiary of a bicycle ride slated for this weekend that wouldn’t be happening without the support of Target.

Motocross champion Ryan Dungey and Target are hosting the MN Major River-to-River Ride with Ryan Dungey on Sunday, July 15, featuring rides of different lengths and skill levels. The ride takes place the day after Dungey competes at Spring Creek in Millville, Minn. as part of the Lucas Oil Pro Motocross Championship.

New York  -- Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

Overall, this month saw gain in flyer distribution as well as the size of flyer. The largest push of this month came from Walmart with more than 100% increase in flyer drops this month as compared to same month last year. Walmart dropped almost three flyers per market as compared to none in the second week of May this year. Also, a 26-page flyer was dropped in the first week as compared to 12-page flyer previous year.

Footwear and accessories company Aldo puts its best foot forward at its new concept store in IFC Mall, Hong Kong. The format complements the luxurious aesthetic of the center while maintaining the chain’s roots with its fashion-forward and youthful ambience.