Marketing Tactics

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

SEATTLE — Zoomingo, the shopping discovery app that helps consumers find the best deals in their local stores and online, has launched a new "back to school" section that lets parents and young adults find the best deals for their back to school essentials, whether they are on the go from their smartphone or from the convenience of their home computer. The new back to school section is available both in English as well as in Spanish through a newly released Spanish language version of Zoomingo's Android application.

Washington — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign. 

By Jundong Song, [email protected]

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.

WAYNE, N.J. — The "Hunger Games" craze is making its way through the retail industry, with Toys"R"Us being the latest to try and cash in on the popular franchise.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.