Marketing Tactics

By Jim Porçarelli, Active International

It’s an all-too-familiar sight these days. A man walks into a local retail establishment. He browses the products. He finds one he likes. He tests it out, asks a few questions of a salesperson -- and then snaps an image of the product’s barcode with his cell phone and walks out the door.

GRAND RAPIDS, Mich. — Meijer will double match every customer's $10 Simply Give donation made Sept. 2 to 8 in support of Hunger Action Month.

The Simply Give Week double match is part of a $1 million donation to the retailer's 2012 Simply Give program, which aims to replenish the shelves of nearly 200 food pantries in its five-state region each campaign.

COLORADO SPRINGS, Colo. — The Grocery Manufacturers Association (GMA) and its Associate Member Council (AMC) have awarded E. & J. Gallo Winery and PepsiCo Inc. with the 2012 CPG Awards for Innovation and Creativity. The award is given annually to companies that have demonstrated creativity, innovation, and have made a significant impact on the industry knowledge base.
 

The Grocery Manufacturers Association inducted Richard Jurgens, chairman and CEO of Hy-Vee Inc. and Dean Pappas, CEO of Clement Pappas and Company Inc., into its Hall of Achievement.

The recognition came at a gala dinner Sunday night as GMA held its annual executive conference in Colorado Springs. The Hall of Achievement Award represents the highest honor given by the more than 100 year-old association.

MINNEAPOLIS — Nash Finch Company, a Minneapolis-based food distributor, has joined with Leevers Foods, a North Dakota based grocery operator,  to provide funding for resource rooms for the Devils Lake, ND School District and St. Joseph’s Elementary School. The resource rooms will be fully operational and available to students when school starts this year, and each room will be equipped with 10 iPads. The two companies are also establishing and an annual scholarship, The Leevers Family Scholarship Fund.

New York -- Walgreens will launch a loyalty card on Sept. 16, Reuters reported.

The move follows the chain’s long insistence that it did not need a loyalty card, even as rival CVS Caremark Corp. and Rite Aid Corp had their own successful well-established programs. The CVS ExtraCare loyalty program claims more than 70 million households as members.

WAYNE, N.J. — Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Published annually, this complimentary guide is available now in Toys"R"Us and Babies"R"Us stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. This year, mom, TV host and philanthropist Nancy O'Dell appears on the cover alongside Saskia Vogt, an 8-year-old girl with Down syndrome.

Wounded retailers have a tendency to take irrational actions which means Walmart could have its hands full this holiday season as Best Buy is looking desperate and has a new CEO at the helm.