Marketing Tactics

CINCINNATI— Kroger is extending its summer fuel savings program through the fall and holiday seasons. Customers can now earn and redeem fuel points to save up to $2.00 off per gallon at Kroger Family of Stores Fuel Centers through Dec. 31.

"At our customers' request we are pleased to extend our special offer doubling potential fuel savings up to $2.00 per gallon through the busy fall and holiday shopping seasons," said Michael Donnelly, Kroger's SVP of merchandising.

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

NEW YORK — Macy's, Limited Brands and Gap Inc. all posted August same-store sales that topped analysts' estimates as retailers across the board generally posted strong sales, boosted by back-to-school shopping and aggressive promotions. The strong showing comes shortly after the news that consumer confidence for August slumped to its lowest level of the year.

New York -- Macy's, Limited Brands and Gap Inc. all posted August same-store sales that topped analysts' estimates as retailers across the board generally posted strong sales, boosted by back-to-school shopping and aggressive promotions. The strong showing comes shortly after the news that consumer confidence for August slumped to its lowest level of the year.

BENTONVILLE, Ark. — According to the Centers for Disease Control and Prevention, about 1.9 million new cases of diabetes are diagnosed each year. To help its customers better understand this illness, Sam's Club Pharmacy locations are offering free diabetes and vision screenings (diabetes is a leading cause of blindness) for members and the public on Saturday, Sept. 8 from 11 a.m. to 3 p.m.

Sam's Club's free diabetes screenings are valued at more than $150 and include:

•    Glucose tests

A 4.2% increase in August same-store sales at Target was at the high end of the company’s forecast range.

The solid showing during August was noteworthy because it came on top of a prior year increase of 4.1% and was attributable primarily to an increase in average transaction size. According to Target, about three fourths of the increase was due to growth in ticket with increase shopper traffic accounting for the remainder of the comp increase.

Schaumburg, Ill. -- Consumers focus on savings when they log in to their digital devices to shop for groceries, according to a new study from Nielsen. The top weekly U.S. activities related to grocery shopping on a connected device, ranging from a mobile phone to  tablet, included reading online grocery circulars (62%), looking for coupons online (55%) and browsing a manufacturer’s website for a grocery category (55%).
 

BENTONVILLE, Ark. — Walmart is bringing Americans some much-wanted relief at the pump this fall and winter with the return of its "Great Gas Rollback" program.