Marketing Tactics

FORT WORTH, Texas and SAN DIEGO — RadioShack has partnered with Cricket Communications to offer a line of no-contract wireless phones at its stores nationwide.

The RadioShack no-contract wireless line-up will include some of the hottest smartphones on the market as well as a well-equipped feature phone, offering all the connectivity, productivity and entertainment consumers are looking for in a mobile device, the company said.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it has lowered its holiday layaway fee from $15 to $5, saying that the move is in response to customer feedback.

Customers may begin to open layaway accounts under the new fee arrangement on Sept. 15, and it runs through Dec. 14.

According to Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S., “this is a direct response to feedback we received since announcing this year's Holiday Layaway program. [It] makes Walmart more competitive in the marketplace.”

MINNEAPOLIS — Target has donated $150,000 in cash and products to assist with Hurricane Isaac relief efforts. A $120,000 cash donation was given to the American Red Cross in support of response efforts. An additional $20,000 in product donations and $10,000 in Target gift cards will be given to other nonprofit organizations in affected areas for essentials such as water and food.

Austin, Texas -- Whole Foods Market said Friday that it has launched two new eco-friendly gift cards, with plans to replace the  recycled plastic cards that will be phased out over time.

The new cards – one made of paper and the other of responsibly harvested wood— are certified by the Forest Stewardship Council and have a lower carbon footprint, are reusable, recyclable, compostable and require less energy to be produced.

New York -- The Thomson Reuters/University of Michigan consumer sentiment index climbed to a better-than-expected 74.3, compared to 72.3 in July and representing a three-month high.

Aggressive retail discounting and record-low interest rates boosted the results, but unemployment remains a big concern. 

“Confidence is lackluster,” Jim O’Sullivan, chief U.S. economist for High Frequency Economics Ltd., told Bloomberg. “It typifies the economy right now. It’s not strong, but not collapsing either.”

CAMDEN, N.J. — Campbell's has expanded its V8 100% vegetable juices with the addition of two new varieties.

V8 100% vegetable juice Hint of Lime adds just a touch of lime for a crisp and refreshing taste, while V8 100% vegetable juice Hint of Black Pepper includes a dash of black pepper for a delicately spicy flavor.

By Kathy Gersch, [email protected]

New York -- Discounters reported strong-than-expected sales for August, fueled by back-to-school shopping, promotions and cooler weather in the Northeast.

Costco Wholesale Corp.'s same-store sales in August rose 6%, beating the 4.5% rise analysts had projected.

Target Corp. reported a 4.2% increase in same-store sales, better than the 3.1% increase that analysts had expected.