Marketing Tactics

Walmart this week modified a layaway program that had yet to begin after Toys "R" Us said it wouldn’t charge a service fee and lifted minimum purchase requirements for its program.

The layaway saga began in late August when Walmart said the start date of its layaway program would begin on September 16, a month earlier than the prior year. Curiously, Walmart also said at that time the fee to open a layaway account would increase to $15 from $5 the prior year.

Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year. 
   

Sherman Oaks, Calif. -- Brand management company Cherokee Inc. said Thursday that it has acquired the Liz Lange Maternity and Completely Me brands from LLM Management Co., an affiliate of Bluestar Alliance, for about $14 million, effective Sept. 4.

New York -- The Walt Disney Co. on Thursday will open its first store under the Disney Baby banner, USA Today reported. The new store is located in Americana, an upscale shopping center in Glendale, Calif.

“This gives Disney the opportunity to reach out to moms when magical moments begin," Bob Chapek, president of Disney Consumer Products, told USA Today. "There's no more special occasion than the birth of a baby."

NEW YORK — Safeway will package $150 million in real healthcare savings into an overall wellness strategy to be implemented over the course of 2013, the grocer's chairman and CEO Steve Burd told analysts Thursday morning at the Goldman Sachs 19th Annual Global Retailing Conference.

By Kent Smith, [email protected]

Virtually all grocery stores, especially large chain grocery operators, are dealing with the same dilemma when it comes to clustering customers by linking point-of-sale data with loyalty card program information.

And, based on the two very different types of data generated by POS and loyalty cards, it’s obvious to see why grocers are in a quandary on how to approach the issue.

NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.