Marketing Tactics

Fort Lee, N.J. -- The majority of shoppers take notice of such packaging claims as "made in the USA," and most of them are more likely to purchase a product after breaking down demographics.

BUCKEYE, Ariz. — Walmart boosted its sustainable reputation Thursday with the announcement of a new solar initiative at its distribution center near Phoenix.

The retailer will outfit the DC with more than 14,000 solar panels -- making it Walmart's largest solar installation to date. The panels will cover the 1,000 sq. ft. building and parking canopies. The panels will produce up to 30% of the center's energy needs and generate up to 5.3 million kilowatt hours of renewable energy per year, according to Walmart.

Fort Worth, Texas -- Pier 1 Imports reported Thursday that net income for the quarter ended Aug. 27 surged to $26.2 million from $16.6 million last year, prompting the home goods retailer to raise its full-year adjusted profit forecast for the second time in three months.

Total sales increased 8.3% to $367.6 million from $339.6 million in the year-ago period, edging Wall Street’s expected $367.2 million in revenue. Same-store sales rose 6.7% on top of last year’s 10.8% gain.

The OfficeMax Green Tie Ball will be held this weekend to raise funds for the beautification of Chicago.

The retailer on Thursday morning disclosed it was the title sponsor of the 21st annual event being held Saturday, September 15. The event is hosted by nonprofit organization Chicago Gateway Green, which is dedicated to greening and beautifying Chicagoland's expressways, gateways and communities. OfficeMax has a strong business presence in the Chicagoland area between its headquarters in Naperville and 45 stores and two distribution facilities.

GRAPEVINE, Texas — The struggling video game category should see a much-needed boost with the arrival of Nintendo's Wii U.

GameStop is wasting no time getting in on the buzz by announcing that it has begun taking pre-orders for the platform along with many popular Wii U games, including "Call of Duty: Black Ops II," "ZombiU," "New Super Mario Bros. U" and "Batman: Arkham City: Armored Edition."

By William Dudley, [email protected]

We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons.  Companies such as Amazon, Ebay, Overstock.com, and other specialty retailers are putting increased pressure on traditional brick and mortar shops by offering customers mobile-friendly apps and browsers, adding convenience to their shopping experience.  

TORONTO — Target is bringing its REDcard Rewards program to Canada. The company announced that its Canadian customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard. Similar to the REDcard Rewards loyalty program in the U.S., the additional savings - which apply to almost everything at Target - will be applied instantly at time of purchase.

CHICAGO — As holiday sales and foot traffic historically account for about 20% of annual retail activity, a new report by ShopperTrak revealed that consumers will shop more and visit more stores during the peak holiday shopping months of November and December.