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Marketing Tactics

  • Saving the planet pays, for Walmart merchants

    All Walmart and Sam’s Club merchants can expect to have a portion of their compensation tied to the achievement of live better sustainability goals in 2013 as part of what president and CEO Mike Duke called an unwavering commitment to sustainability.

  • Walmart flexes holiday muscle, counters TRU initiative

    Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

    Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."

  • Walmart holiday toy layaway program starts Sunday

    Bentonville, Ark. -- Walmart on Friday announced its Top 20 Toy List for the upcoming holidays and said the items are available now at Walmart stores in time for the retailer's layaway program, which launches this Sunday. In a social media tie-in, customers who “like” their local Walmart store's Facebook page can begin using the service immediately.

  • Rubbermaid takes the plunge in home category

    As new product launches go, Rubbermaid’s Clean & Dry plunger was overshadowed this week by the unveiling of the iPhone 5, depite the innovation it brings to the bathroom cleaning category.

    In addition to the Clean & Dry plunger whose key attributes are evident in the name, Rubbermaid also launched the Rubbermaid Bathroom Scrubbers line of cleaning tools. Both products are designed to make bathroom cleaning easier, quicker and more hygienic.

  • Chicago situation reminds Walmart what’s wrong with unions

    Well paid teachers who receive generous benefits are on strike in Chicago and reminding Walmart why organized labor is a bigger threat to its business than any competitor.

  • Melitta launches Keurig killer

    JavaJig is the name of a clever little item from Melitta that enables owners of single serve coffee makers to avoid the expense of prefilled cups.

    Plenty of consumers love their Keurig machines – 1.4 million of them were sold by parent company Green Mountain Coffee Roasters the third quarter ended June 23 – but those darn K-cups are pricy. For example, Target featured a Keurig machine on the cover of its circular this week with a promotional price of $10.99 for an 18 count pack of Folgers or Millstone brand K-cups. That works out to 61 cents a cup.

  • Dole, Hy-Vee bring healthier food to Iowa schools

    BOONE, Iowa — Dole Food Company partnered with Hy-Vee Food Stores to donate five salad bars to schools in the central Iowa area at the United Community School in Boone, Iowa. The salad bars were donated as a part of the First Lady’s Let’s Move Salad Bars to Schools initiative, which has donated more than 1,440 salad bars serving more than 720,000 children across the country.

  • Walmart flexes holiday muscle, counters TRU initiative

    Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

    Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."

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