Marketing Tactics

Plano, Texas -- J.C. Penney said Tuesday it has launched its nationwide Holiday Giving Tour, which entails a 12-day giving spree during which the retailer carries out acts of generosity in a new city each day.

Events include Christmas tree lighting, ice skating, Santa visits and tobogganing.
 
The tour kicks off Nov. 27 with a live holiday performance by Grammy Award-winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate in Manhattan's Citi Pond at Bryant Park.

Loyalty programs may be commonplace across the retail industry, but few are capable of rewarding members on a personal level. Société de transport de Montréal (STM) may not be a retailer, but retail chains can learn a valuable lesson from how the transportation company rewards individual consumers for their loyalty.

Chicago -- ShopperTrak reported Tuesday that it estimates retail foot traffic over the Black Weekend shopping period rose 8.2% year-over-year. That equates to more than 594 million store visits between Thursday and Monday.

Retail sales increased 2.7%, with shoppers spending about $22 billion across the weekend's four days. Thursday's "door-buster" deals drove sales and traffic earlier in the weekend.    

SEATTLE — It’s no surprise that on the heels of record-breaking Cyber Monday sales, heavyweight Amazon reported record sales of its popular Kindle devices.

Cyber Monday 2012 proved to be the biggest day ever for Kindle sales worldwide, cementing the top four spots for Kindle e-readers and Kindle fires on Amazon’s worldwide bestsellers list. The Kindle devices have held the top four spots since their launch nearly three months ago.

To celebrate Cyber Monday, Amazon.com offered the Kindle Fire for $129.

NEW YORK — On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.

New York -- On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.

Bentonville, Ark. -- Walmart U.S. reported Saturday that its Black Friday events were its “best ever,” and followed on the heels of what U.S. president and CEO Bill Simon described as an “impressive Thursday,” on which 22 million customers shopped U.S. Walmart stores.
 

DAYTONA BEACH, Fla. — Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.