Marketing Tactics

FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

Broomfield, Colo. -- Mrs. Fields Cookies said Tuesday it will open a new location at Arista Place, located in Broomfield, Colo.

The flagship store, which is slated to launch construction this month, will feature a new store design and branding. It is expected to open in March 2013.

The new design, said the company, will incorporate more soft seating and a retail area for ordering cookie gifts online. The corporate location will also serve as the company’s training university for new franchisees.

Framingham, Mass. -- A survey by Staples of 1,000 American shoppers revealed that the majority tend to wait until the last minute to mail holiday gifts.

The Staples Winter Holiday Survey found that two-thirds of those polled confessed to sending holiday cards out too late and nearly half admitted to shipping gifts at the last minute.

NEW YORK — Iconix Brand Group has acquired the Umbro brand from Nike for $225 million in cash.

The purchase price was funded with Iconix’s recently completed $600 million securitized financing facility, which gives the company flexibility to pursue other deals. Iconix chairman and CEO Neil Cole alluded to that possibility in commenting on the Umbro acquisition.

Denton, Texas -- RED Development announced it will bring Dillard’s department store to Rayzor Ranch Town Center, the new, open-air retail and entertainment destination now under development in Denton, Texas.  

Dillard’s, being planned as a 126,000-sq.-ft. store, is the first anchor department store named for the new project since RED became an owner and assumed the management of the property in 2010.  

New York -- Early reports indicate that Target Corp.’s holiday promotion with Neiman Marcus is not off to the spectacular start that many industry experts had expected. The promotion includes some 50 gift items featuring works of 24 well-known designers from Marc Jacobs to Diane von Furstenberg to Judith Leiber.

GRAND RAPIDS, Mich. — Employees at the Grand Rapids-based retailer Meijer raised $3 million for the 2012 United Way Workforce Campaign for the second year in a row. The workforce campaign aims to improve the lives of those in need by meeting critical needs of the community.

Solon, Ohio -- Black Friday and Cyber Monday does not always mean lower prices, according to a study by ECRM Analytics that examines Black Friday and Cyber Monday promotions. The analysis exposes many common misconceptions around these two important shopping days.

ECRM found that when comparing Black Friday deals to other times throughout the year, it is apparent that holiday prices are not always the lowest, with leading retailers promoting higher prices than previously advertised on toys and consumer electronics.