Marketing Tactics

New York -- Aeropostale reported Thursday that profit for the third quarter rose to $24.9 million, from $24.1 million last year.
 
Sales increased 2% to $605.9 million, beating Wall Street’s expected $601.2 million. Same-store sales dipped 2%.

Las Vegas -- Denny has opened a  flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.

ALEXANDRIA, Va. — The 14th annual National Association of Chain Drug Stores Foundation dinner raised nearly $1.8 million, which will benefit research, charity and scholarships.

CHICAGO — OfficeMax EVP and president of OfficeMax Workplace John Kenning has been appointed to the board of the Chicagoland Chamber of Commerce.

The appointment comes just seven months after Kenning joined OfficeMax to lead the retailer’s contract division that was renamed OfficeMax Marketplace earlier this month.

Where did the idea for the Black Friday and Cyber Monday Consumer Face-Off originate?

Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.

Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Reston, Va. -- Spending on Cyber Monday reached $1.46 billion, up 17% versus a year ago, making it the heaviest online spending day in history, according to comScore.

Retail e-commerce spending for the first 26 days of the November-December 2012 holiday season rose to $16.4 billion, up 16% versus the corresponding days last year.