Marketing Tactics

By Mike Wehrs

St. Petersburg, Fla. -- The Sembler Co. announced Monday that, in celebration of the firm’s 50th anniversary, it has launched a new website, Sembler.com.

This is the second major revision to the website since the initial launch in 2002. With technology and social media changes, the new site enables better interaction among The Sembler Co., its clients, vendors, and associates.

NEW YORK — Same store sales at Bed Bath & Beyond could be in for a nice bump if a pricy new hair removal product becomes popular with shoppers.

By Raymond Florio, [email protected]

Andrea Freeman has joined lease-to-own retailer Aaron’s as VP of marketing.

Shoppers looking for apparel inspired by the summer sophistication of the Hamptons will want to head to the Banana Republic this spring.

The Banana Republic division of Gap has teamed up with designer Michelle Smith to introduce a 60 piece collection of her signature Milly brand that includes women’s apparel and Smith’s first foray into the menswear category. Beginning in May, the products will be available in an unidentified number of Banana Republic’s 600 stores and online. The products will be featured in June promotional materials.

WASHINGTON — The NRF Foundation and American Express announced the winners of their fifth annual Aspire2Retail Intercollegiate Challenge. Each student will receive an educational scholarship worth $2,500.

The contest is designed to increase understanding of diverse career paths in retail by engaging university students in a competitive, collaborative roleplay that involves implementing a multi-tiered business strategy.

San Jose, Calif. -- A Friday report by RetailNext said that its analysis of 8.5 million shopping trips to big-box and specialty retailers in the U.S. during the 2011 and 2012 holiday seasons revealed that: