Marketing Tactics

ST. PETERSBURG, Fla. — HSN has named two key executives to its corporate leadership team. Bill Brand, formerly EVP programming, marketing and business Development at HSN, was promoted to chief marketing and business development officer for HSNi, and Andy Sheldon, formerly EVP of TV, live events and creative at HSN, was named chief creative officer for HSNi, and General Manager of HSN Productions.

ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

ATLANTA — The Coca-Cola Company and IFC (International Finance Corporation), a member of the World Bank Group, have formed a $100 million, three-year joint initiative to provide access to finance for women entrepreneurs in Eurasia and Africa.

Off price retailer Marshall’s has teamed up with television personality Maria Menounos to promote the treasure hunt atmosphere its stores offer shoppers.

Menounos, best know for her appearances on Extra! and Access Hollywood, has seen her share of red carpets and touts the fact that Marshall’s stores are a great destination for similar looks and what she refers to as "fabulous finds."

New York -- Network with peers from leading retail and restaurant companies at SPECS, the industry’s premier store development and facilities event.

Produced by Chain Store Age, the 49th annual SPECS conference will be held March 17-20, at the Hilton Anatole Hotel, Dallas. 

Click here to register. 

New York -- Target Corp. is shuttering — at least for now — its “The Shops at Target” concept, which showcased exclusive goods from select independent boutique retailers within in-store shops in Target stores, the Star Tribune reported.

“At this time, we don’t have plans for a future ‘flight’ of the Shops at Target, but we do have a number of collaborations planned for 2013 and beyond,” spokeswoman Katie Boylan said in the report.

AUSTIN — Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history. Already influencing more than 230 million shoppers through the leading in-store media network, Catalina’s new offering delivers personalized mobile advertising to 70 million households.

NEW YORK — Macy's exclusive new MADE Fashion Week for Impulse collection is now available at 150 Macy's stores and online at Macys.com. Inspired by New York's MADE Fashion Week initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, MADE Fashion Week for Impulse combines fashion, music, art and pop culture, reflecting the unique street-style of today's tastemakers.