Marketing Tactics

CONSHOHOCKEN, Pa. — Ikea was joined by journalist and television host Lisa Ling to mark its third annual Life Improvement Project with a $50,000 donation to Save the Children’s early education programs.

In addition to the donation, Ikea provided home furnishings, design advice and manpower to help make over a Family Head Start/Early Learn location in Brooklyn, N.Y., a Save the Children-supported facility which was affected by Hurricane Sandy.

Denver -- Natural Grocers by Vitamin Cottage said Thursday it is opening its second Oklahoma location – in Tulsa – on June 25. The newest store joins an existing location in Norman.

The Tulsa Natural Grocers continues the organic supermarket’s commitment to the environment, incorporating green features such as energy-efficient motion light sensors, 100% post-consumer content tiles, high efficiency heat-exchange systems, polished concrete flooring and commercial-grade LED lights.

Located on the mall’s second-floor veranda, the 8,500-sq.-ft. store puts a California spin on the brand’s preppy, nautically-inspired heritage. A sunlit glass façade and a central skylight draws natural light into the space. The interior décor includes nostalgia-oriented custom art pieces and graphic prints. A 1964 Volkswagen Bug adds to the atmosphere.

Design: Tommy Hilfiger Store Planning, New York

Architect: O'Neil Langan Architects, New York

New York -- Starbucks Coffee Company is raising prices on some of its beverages starting on Tuesday. Prices will rise an average of 1% starting June 25, but will vary slightly in different regions.
   
"Less than a third of beverages will see a small increase in most stores," said Lisa Passe, a Starbucks spokeswoman, in an Associated Press report.

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

Lipton Iced Tea recruited singer and actress Katharine McPhee to host the Lipton Summer Tastes Party, which celebrated the summer solstice with an illuminated installation that will provide 24-hours of light to New Yorkers. 

The luminous orb, aptly named the Lipton Sun, was created in partnership with the Pratt Institute. 

New York -- A report released Thursday by Bloomberg said that consumer sentiment climbed during the week ended June 16 to minus 29.4, compared with minus 31.3 a week earlier and representing a lift after a two-month low. In fact, according to the Bloomberg Consumer Comfort Index, Americans’ views on the economy were the least pessimistic in five years.

The monthly Bloomberg consumer economic expectations gauge for June held at minus 1, matching May’s reading as the best this year.

Grants worth $14 million to five nonprofit groups will provide nutritional education and help feed 1.7 million hungry kids this summer and next.