Marketing Tactics

ROSWELL, Ga. — Scott Home Improvement Solutions will host more than 200 Menards contractors as part of the Scott 160, inviting them to act collectively as Grand Marshal at the inaugural ARCA/Menards 2013 Series Race at Road America in Elkhart Lake, Wis., Saturday, June 22. 

Kimberly-Clark and the Scott brand are partnering with ARCA series sponsor Menards to participate in the ARCA Racing series. Through the partnership, the Scott brand is an official sponsor of the ARCA series, an ARCA Rookie Challenge sponsor and race title sponsor of the Scott 160.

NORWOOD, Mass. — Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles. 

The agreement, which runs through 2016, gives Toy State the green light to design and build a new line of high-octane custom versions of Hot Wheels remote-controlled and lights-and-sound toys. 

Los Angeles -- PizzaRev, the fast-casual artisan pizza concept, will build a flagship location in Burbank’s shopping and entertainment district at the intersection of E. Palm Ave. & N. San Fernando Blvd.

The company has announced plans to add two new locations in Oxnard and El Segundo, Calif. this summer and to begin franchising soon. PizzaRev currently operates three locations in Studio City, Woodland Hills and Northridge, Calif.

FREEPORT, Maine — Outdoor gear and apparel multichannel merchant L.L.Bean is revving up its Bootmobile and hitting the road as part of the company’s 2013 Outdoor Discovery Tour, which encourages people to enjoy the outdoors.  

NEW YORK — Leading U.S. toymaker Jakks Pacific has expanded its licensing agreement with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic Americans, for the “El Chavo” brand. 

Fremont, Calif. -- Men’s Wearhouse announced Wednesday that it has fired its founder and executive chairman George Zimmer; no reason was given for the sudden move.

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.