Marketing Tactics

An epic journey and exercise in social media brand building is now underway in Canada where four intrepid young men are crossing the country in a custom RV to promote awareness of Hudson’s Bay and have a good time in the process.

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

NEW YORK — Macy’s continues preparations for its Fourth of July fireworks display and has tapped New York-based supermarket Fairway Market to be its hospitality partner. 

Fairway will provide dinner, drinks and dessert to the thousands of guests invited by Macy's and to watch the 37th annual Fourth of July fireworks display from a prime location on the Westside of Manhattan.

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine. 

CONSHOHOCKEN, Pa. — Ikea was joined by journalist and television host Lisa Ling to mark its third annual Life Improvement Project with a $50,000 donation to Save the Children’s early education programs.

In addition to the donation, Ikea provided home furnishings, design advice and manpower to help make over a Family Head Start/Early Learn location in Brooklyn, N.Y., a Save the Children-supported facility which was affected by Hurricane Sandy.

Denver -- Natural Grocers by Vitamin Cottage said Thursday it is opening its second Oklahoma location – in Tulsa – on June 25. The newest store joins an existing location in Norman.

The Tulsa Natural Grocers continues the organic supermarket’s commitment to the environment, incorporating green features such as energy-efficient motion light sensors, 100% post-consumer content tiles, high efficiency heat-exchange systems, polished concrete flooring and commercial-grade LED lights.

Located on the mall’s second-floor veranda, the 8,500-sq.-ft. store puts a California spin on the brand’s preppy, nautically-inspired heritage. A sunlit glass façade and a central skylight draws natural light into the space. The interior décor includes nostalgia-oriented custom art pieces and graphic prints. A 1964 Volkswagen Bug adds to the atmosphere.

Design: Tommy Hilfiger Store Planning, New York

Architect: O'Neil Langan Architects, New York

New York -- Starbucks Coffee Company is raising prices on some of its beverages starting on Tuesday. Prices will rise an average of 1% starting June 25, but will vary slightly in different regions.
   
"Less than a third of beverages will see a small increase in most stores," said Lisa Passe, a Starbucks spokeswoman, in an Associated Press report.