Marketing Tactics

NEW YORK — Martha Stewart Living Omnimedia decided to end the publication of two print titles and exit live television programming following lower revenues in publishing and broadcasting, which caused total revenues to decrease 13.5% to $42.2 million in the second quarter ended June 30, from $47.9 million in the same quarter last year. 

Emeryville, Calif. – Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information. A new study of 409 U.S. and U.K. consumers from the Economist Intelligence Unit (EIU) indicates that 66% of consumers say that many personalized apparel messages are annoying because attempts at personalization are superficial.

West Bridgewater, Mass. -- Shaw’s plans to close six of its 34 stores in New Hampshire by Sept. 2, the Associated Press said.

MENOMONEE FALLS, Wis. — Kohl’s is planning to hold a nationwide Win Great Things sweepstakes from Sunday, August 4 through Monday, September 2 — the final weeks before the school year starts for many students. 

SALT LAKE CITY — Utah-based online retailer Overstock.com has a fresh round of TV ads, and they feature Snoop Lion (formerly known as Snoop Dogg), his wife, Shante, his daughter, Cori, and his sons, Corde and Cordell. 

The ads depict Snoop using Overstock.com to find products that solve his wife and kids' most pressing problems.

Los Angeles -- Candy emporium Sweet! Hollywood has opened its flagship location at the Hollywood & Highland Center, in Hollywood, Calif.

The store is designed as a one-of-a-kind retail entertainment experience by envisioning the proverbial kid in a candy store and bringing that vision to life.

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.

NEW YORK — Hudson’s Bay Company has reached a deal to buy Saks Inc. in a deal that is expected to bring the luxury department store company to Canada. The Canadian retail conglomerate, which which operates Lord & Taylor in the United States and Hudson Bay in Canada, will purchase Saks for a total of about $2.9 billion. Purchase price includes $16 per share of Saks as well as the assumption of Saks’ debt.