Marketing Tactics

Indianapolis — Kite Realty Group has leased a 31,541-sq.-ft. location in El Paso’s Sunland Towne Center.

Kite Realty and RJL Realty Advisors represented the landlord, KRG Sunland. Venture Commercial represented Sprout’s.

New York -- Berkowitz Development Group has inked a lease renewal with Sports Authority for 43,000-sq. ft. at Kendallgate Shopping Center in Miami.

As part of a nationwide effort, the retailer will redesign the store’s interior and incorporate updated exterior signage.

Irvine, Calif. – Taco Bell plans to discontinue all kids’ meals and toys at its U.S. restaurants. The fast-food chain will start removing the items from its menu at stores this month at anticipates to have eliminated all kids’ meals and toys in the U.S. by January of next year. Menu items from kids’ meals will remain available for individual purchase.

Greg Creed, CEO of Taco Bell, said kids’ meals are not part of the company’s long-range strategy and have an insignificant impact on overall sales.

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray Cranberries has appointed Thano Chaltas to the newly created role of global CMO. He will report directly to Ken Romanzi, SVP and COO of Ocean Spray Brands.

Chaltas will be responsible for global brand development, and a part of the grower-owned cooperative’s leadership team. 

Fort Worth, Texas - RadioShack Corp. on Tuesday reported a second-quarter loss that was bigger than analysts expected. However, revenue beat expectations, with the first increase in same-store sales since 2010, and the chain announced it was bringing on consultants to help with its turnaround.

Seattle -- Starbucks Coffee Company is entering the yogurt business. The company announced it has entered into a strategic agreement with the makers of Dannon to offer a jointly created and developed selection of specialty yogurt products in participating Starbucks stores and in grocery channels.

INDIANAPOLIS — Office supplies and clothing retailers are not the only ones vying for foot traffic during back-to-school season. Students need laptops and other consumer electronics, too, and specialty retailer HH Gregg is jumping into the fray with its list of sales and specials targeted at the tech-savvy crowd.

The Indianapolis-based retailer is marketing lightweight laptops, fully equipped with high-powered processors and storage, and Samsung tablets to schools with computer- and audiovisual-equipped classrooms as well as college-bound students. 

I’m sure I’m not the only one who has some pretty vivid memories of back- to-school shopping: getting dragged out alongside my mother to buy new outfits and a few No. 2 pencils. Now, it seems like everyone in the retail world is finding a way to join the party.