Marketing Tactics

Cumming, Ga. — LaVida Massage Wellness Center will open its seventh location in the greater Atlanta area in October. The new 3,200-sq.-ft. center will be located with in Castleberry Southard Shopping Center in Cumming.

The new center will have 11 regular massage therapy rooms including one dedicated to couples’ massage.

Tractor Supply CEO Greg Sandfort outlined the company's online strategy, borrowing phrases from trendy multichannel retailers.

“We have to have our site geared to giving customers the options for any way they like to engage with us,” Sandfort said during the recent Goldman Sachs investor conference.

New York -- UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

Scottsdale, Ariz. — With the opening of the first Montana franchise location, Massage Envy Spa now operates in 48 states. Located in Missoula, the new spa is one of the first to introduce the brand’s latest clinic design elements.

With more than 900 franchise locations operating in 48 states, Massage Envy is the largest system of franchised massage clinics in the U.S.

Boston – College students most frequently eat snack foods in the afternoon and are frequently replacing meals with snacks. A new study from marketing agency Fluent shows that 75% of college students replace meals with snacks and afternoon snacking is three times more popular than morning or late night snacking.

Other notable findings of the survey college students age 18-25 include:

Following a successful launch in China earlier this year, Hershey is ready to introduce its first new brand to the U.S. market in three decades.

Framingham, Mass. -- Staples announced a new price match policy that the company said ensures customers pay the lowest price – both in stores and online. Staples said it will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand.