Marketing Tactics

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

North Plainfield, N.J. — RadioShack has leased 2,556 sq. ft. at the 175,515-sq.-ft Hamilton Plaza in Hamilton Township, N.J., according to Levin Management, the property’s managing and leasing agent. Metro Commercial Real Estate Inc. served as the tenant’s broker in the transaction.

Lay's will be introducing Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

The chips, priced at $3.49 for a 5-oz. bag, will only be sold at Target for a limited time through the holidays. If the product is successful it could become a permanent fixture on store shelves, according to Ram Krishnan, VP marketing at Frito-Lay.

Washington, D.C. —Marshall’s has opened its second Washington, D.C. store. According to the Washington, D.C., Economic Partnership, the 28,925-sq.-ft. store is located at the National Press Building at 14th and F Streets downtown. Marshall’s is planning a third location for the Shops at Dakota Crossing in the city’s northeastern quadrant.

Bank holding company Green Dot and Walmart have expanded the line of MoneyCard branded reloadable prepaid debit cards to include six new card types.

Prior to the latest agreement, Green Dot offered three version of prepaid debit products at 4,100 Walmart stores.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

San Bruno, Calif. -- Walmart on Friday kicked off its online holiday deals, a month earlier than usual, and announced that it is offering free shipping on about 99% of its online items this year for orders over $50. (Last year, only about 15% of its assortment qualified for free shipping). The moves comes as retailers get ready for what is expected to be an extremely competitive season, one marked by intense promotional activity. Retailers are also challenged by this year’s calendar: Thanksgiving falls late, on Nov.

The opening of a new Sears Appliance & Hardware store in Dallas, Texas, marks two milestones for the hardware subsidiary operating under Sears Hometown and Outlet Stores. It is the debut of the smaller, neighborhood model that will become a company standard for all new locations and the first brand new Sears Appliance & Hardware store to open in the past 10 years.