Marketing Tactics

Riding the subway just got beautiful thanks to L’Oréal Paris as the beauty brand will launch the first-ever intelligent vending experience in the New York City subway system Monday, Nov. 4.

Beloit, Wis. – FatWallet.com is launching its 2013 annual Black Friday Deal Finder online tool and mobile app. The Deal Finder is already featuring multiple Thanksgiving and Black Friday ads from top stores, including Macy's, Radio Shack, Lowe's and Target.

New and improved features to this year's Black Friday Deal Finder include:

Seattle -- Starbucks Coffee Company on Wednesday reported a better-then-expected 34% rise in its fiscal fourth-quarter and raised its quarterly dividend 24%. The company earned $481.1 million, up from $359 million a year ago.

Total net revenues increased 13% to $3.8 billion, just short of expectations.

Global same-store sales increased 7%, driven by a 5% increase in traffic. Same-store sales were up 8% in the United States and the Americas and 8% in China/Asia Pacific region.

Salisbury, N.C. -- Bottom Dollar Food will open two new stores on Thursday, Oct. 31, one in the Germantown neighborhood of Philadelphia, and one in Ambler, Pa., bringing the market total for the discount grocery chain to 43 stores.

The two new stores add approximately 100 jobs to the greater Philadelphia economy. With the addition of the two new locations, Bottom Dollar Food now operates 62 stores in New Jersey, Ohio, and Pennsylvania. Each store is approximately 18,000 sq. ft.

New York -- Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store.  In the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.

St. Petersburg, Fla. -- HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

RadioShack is taking its new concept store to Philadelphia, Detroit and Fort Worth, but the specialty retailer is going retro for its hometown location in downtown Fort Worth’s Sundance Square.

The Philly location can be found in Bakers Square Shopping Center at 2920 Roberts Ave., and the Detroit location in Gateway Marketplace at 1347 W. Eight Mile. And set to open Oct. 30, the Fort Worth location will be the first new concept store to feature a custom design.

OurPet's Company, a leading proprietary pet supply company, saw sales in its grocery, mass retail and pet specialty channels grow substantially in the third quarter ended Sept. 30, compared to the same period last year.

The company’s sales were also complemented by higher international sales, which were up more than 42% from the same quarter a year ago.