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Marketing Tactics

  • Retail Live! acquires Retailer One on One

    Austin, Texas — A national networking company that brings retailers together at events with industry leading landlords, brokers and developers, Retail Live! recently acquired Orlando, Fla.-based Retailer One on One, expanding the company’s market presence in the Southeast.

    Founded in 2011, Retail Live! has programs in Atlanta, Austin, Chicago, Denver, Los Angeles, New York, San Francisco, and now Orlando.

  • Domino’s offers Facebook promotion

    Ann Arbor, Mich. – Domino’s is running a special global Facebook promotion giving customers in 42 countries a 50% discount on menu-priced pizza ordered online. Through Dec. 8, customers can visit their country’s Domino’s Facebook page to see if they can redeem the offer.

  • Visa’s Black Friday weekend online sales up 30%

    New York -- Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.

    The company also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

     

     

  • Holidays looking happier for JCP

    Same store sales increased 10.1% during November at J.C. Penney, the company announced during an update on its holiday performance.


    In addition to the double digit comp performance, J.C. Penney said its e-commerce sales through jcp.com continued to be strong, running well ahead of last year, consistent with last month's trend.

  • Survey: Americans prefer in-store gift purchases

    Matthews, N.C. – Americans prefer to make most gift purchases in stores close to home. Seven-in-10 consumers in a recent survey conducted for Family Dollar say they describe themselves as in-person shoppers, while only 30% say they would be best characterized as online shoppers.

  • Visa weighs in on record e-commerce activity

    Visa shared select details about spending activity from its credit card holders which confirmed findings from other organizations showing that e-commerce sales set new records during the five-day period from Thanksgiving to Cyber Monday.

    The credit card issuers said e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion. Visa also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

  • Amazon Drones and Holiday Sales

    By Leslie Hand, research director, IDC Retail Insights

  • Report: McDonald’s launches app in New England, Albany areas

    Oak Brook, Ill. – McDonald’s is reportedly making its free “McD” mobile app available to customers in the New England/Albany, N.Y. market. According to the Boston Globe, New England/Albany is the third market where McDonald’s has released the McD app, which is available for both iPhones and Android smartphones.

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