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Marketing Tactics

  • Christopher & Banks quarterly profit more than doubles

    Minneapolis -- Christopher & Banks Corp. reported that net income for the quarter ended Nov. 2 rose to $8.6 million, from $3.6 million in the same period last year.

    Sales edged up to $118.1 million from $117.3 million, and same-store sales increased 4.9%.

    During the quarter, the retailer operated an average of 7.3% fewer stores than during the comparable period last year, reflecting its store rationalization program.

  • Togo’s enters Tempe, Ariz., with first restaurant

    Tempe, Ariz. -- Togo's Eateries has opened its first restaurant in Tempe, Ariz., owned by current Togo's franchisees, Monty and Diana Coury, who opened the first Togo's restaurant in Gilbert, Ariz., last year.

    "Since opening our first restaurant in Gilbert, we've seen a tremendous amount of support from the community and there is still a huge potential for growth in the market,” said Monty Coury.

  • Rakuten.com Shopping rocked Black Friday

    Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

    Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

  • Record traffic seen at Target

    Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

  • Target rivals Walmart in advertising efficiency

    Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

  • Walgreen first-quarter sales jump 6%

    Deerfield, Ill. -- Walgreen Co. said Wednesday that sales for the first quarter rose 6% to $18.35 billion, from $17.32 billion in the same quarter a year earlier.  

    Same-store sales increased 5.5% for the quarter. November sales totaled $6.07 billion, up 4.1% from $5.83 billion a year earlier.

    The retailer attributed sales spikes to increased investment in promotional strategies.

  • MasterCard: Electronics retailers record triple-digit growth on Thanksgiving

    New York  -- MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple- digit growth on Thanksgiving Day this year compared to 2012.

    According to the November report, which tracks retail sales across all forms of payment (including credit cards, cash and check), sales for the Electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.

  • Express braces for tough holiday

    Although sales at Express during Thanksgiving week exceeded last year's, results did not meet the company’s expectations and it’s bracing itself for a tough holiday shopping season.

    The specialty retail apparel chain operating approximately 630 stores reported net sales of $503 million, an increase of 7% from $468.5 million in the third quarter of 2012. Comparable sales increased 5% versus a decline of 5% in last year's third quarter. E-commerce sales increased 29% to $71.2 million this quarter, above last year's third quarter increase of 21%.

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