Marketing Tactics

Quebec City, Quebec – La Maison Simons will open a 113,000-sq.-ft. flagship at Square One Shopping Centre in Mississauga, Ontario in spring 2016. The two-level Simons store will be the retailer’s first store in Ontario and represents a $52 million investment and will occupy a large portion of the existing Sears store as part of Square One's ongoing development projects.

The Model S is the world’s first premium sedan built from the ground up as an electric vehicle and has been engineered to elevate the public’s expectations of what a premium sedan can be. Model S has received many of the industry’s most prestigious awards and accolades during its first year on the market.

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

Charleston, S.C. -- Despite some early negative reaction to stores opening on Thanksgiving, shoppers ultimately embraced the idea of an extended “Black Friday” and came out for a full weekend of spending, according to the Christmas & Holiday Shopping Forecast released by America's Research Group and Inmar. Survey results show almost three-quarters of shoppers spent part of at least one day of the weekend in stores.

Menomonee Falls, Wis. – Kohl’s will keep its doors open for more than 100 hours straight, beginning at 6 a.m. on Friday, Dec. 20 through 6 p.m. on Christmas Eve, Tuesday, Dec. 24. Kohl’s is also offering free gift boxes and a “no questions asked” returns policy that offers full refunds and exchanges for purchases made with a receipt or on a Kohl’s charge card.

Philadelphia -- Five Below reported that its net sales increased by 27.9% to $110.7 million, from $86.6 million in the third quarter of fiscal 2012. Same-store sales rose 9.0%.

Net income was $1.7 million compared to $0.7 million in the third quarter of fiscal 2012.

Ann Arbor, Mich. – Facebook is the lowest scoring brand in the overall ForeSee Customer Experience Index, with a score of 69. The index, a study that examines how today's customer experiences with the top 100 brands across seven industries as reported by Interbrand are predictive of companies' future business success, shows that while Amazon dominates retail industry at the brand level (87), Nordstrom (86), Coach (85), Costco (84) and Tiffany (84) are statistically within reach of the leader.

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.