Marketing Tactics

Akron, Ohio – Kay Jewelers has launched a "Merry Match" sweepstakes on its Facebook page and for Twitter pages from Dec. 20-Dec. 24.

The windows of Macy’s Herald Square flagship are a holiday delight. The six windows on the Broadway side of the store — with themes of Dream, Giving & Sharing, Joy, Beauty, Magic and Believe — tell the story of a young boy’s dream on Christmas Eve, where he travels to a magical crystal forest complete with fairies and sparkling, animated snow.

RadioShack has opened its newest Manhattan location as a popup concept store at Penn Station. The limited-time-only location is the third RadioShack popup store to open in Manhattan.
 
In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest popup opened five days after construction began.

New York — Reebok has leased an 11,600-sq.-ft. space at 1 Union Square West in Manhattan for a combination Reebok Fit Hub store and Reebok Cross-fit gym. Slated to open in the spring of 2014, the location will house the bran’s Manhattan flagship store and the largest Reebok Fit Hub in the chain.

Fort Worth, Texas -- RadioShack has opened its newest Manhattan location as a pop-up concept store at Penn Station. The limited-time-only location is the third RadioShack pop-up store to open in Manhattan.

In addition, RadioShack has opened a total of eight concept stores in the Manhattan area. The newest pop-up opened five days after construction began.

Fort Worth, Texas – Pier 1 Imports boosted net income and sales during the third quarter of fiscal 2014 compared to the same period in the prior year, partially aided by strong Thanksgiving weekend performance. Net income totaled $26.8 million, up 13% from $23.7 million.

Total sales for the third quarter were $465.5 million, a 9.6% increase from $424.5 million in the year-ago quarter.

Same-store sales rose 6.9%, primarily attributable to increases in conversion rate and higher average ticket.

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New York -- Chipotle Mexican Grill announced that it has partnered with restaurateurs Bobby Stuckey and Lachlan Mackinnon-Patterson to launch a fast-casual pizza concept called Pizzeria Locale.

The format debuted in Denver, and is based on a full-service pizzeria by the same name located in Boulder, Colo. The company is exploring options for second and third locations in Denver, according to the Denver Post.