Marketing Tactics

Hickory Farms has launched a new website featuring faster page load times, easier navigation and improved search and checkout functions. Customers can shop on-the-go with the site's mobile- and tablet-friendly design.

In addition, running through Christmas Eve, customers can participate in Hickory Farms' Holiday Hunt Sweepstakes for a chance to win one of six daily instant prizes and be entered to win a $2,500 Visa gift card. Consumers can visit the Hickory Farms Facebook page daily to find the clue for that day's instant prize, which they will find on HickoryFarms.com.

New York -- Beginning on Friday, Dec. 20 at 7 a.m., 37 Macy’s stores in select cities across the country including Macy’s Herald Square in New York City; Union Square in San Francisco; and State Street in Chicago, will stay open overnight for four days in a row of non-stop shopping until Christmas Eve on Tuesday, Dec. 24 at 6 p.m.

In addition to the 24-hour stores, mostly all stores nationwide, except furniture galleries and select locations, will offer extended hours each night until 2 a.m. through Dec. 23.

Austin, Texas - A majority of consumers (79%) plan to shop the end-of-year sales after the holidays are over. In addition, a new survey from RetailMeNot and The Omnibus Company shows that nearly half of consumers (42%) report that they typically end up returning at least some gifts they receive for the holidays.

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

By Tricia Downing, VP, FRCH Design Worldwide

Toledo, Ohio -- Hickory Farms has launched a new website featuring faster page load times, easier navigation, and improved search and checkout functions. Customers can shop on-the-go with the site's mobile and tablet-friendly design.

NXT-ID, a biometrics company focused on the growing m-commerce market, has elected former MasterCard executives Lawrence Flanagan and Ken Moy to its newly formed board of directors. The appointments align with the company's roll-out and 2014 launch of the Wocket, a next generation biometrically secure wallet.