Marketing Tactics

Welch's Fruit Snacks have launched Welch's PB&J Snacks, which combines peanut butter and jelly in one treat.

The bite-size snacks have a chewy center made with real fruit, which is surrounded by a peanut butter coating, according to the company. Snackers can choose from four varieties: Concord Grape or Strawberry center and creamy or crunch peanut butter outside.

North Plainfield, N.J. – A majority of store managers (57.3%) said holiday sales met or exceeded their expectations during the 2013 holiday season. However, according to the post-holiday "Retail Sentiments Survey" from retail real estate services firm Levin Management, mid-December was the busiest time according to 26.9% of store manager respondents, followed by the weekend before Christmas with 24.4%.

Samuel Adams is ready to share Rebel IPA with drinkers across the nation. The IPA offers consumers citrus aromas along with piney, resinous notes that come from West Coast hops.

Rebel IPA was one of the first beers to be developed in the Samuel Adams nanobrewery, a small batch, 10-gallon brewery system that operates within the confines of the Samuel Adams Boston Brewery.

The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.

As part of a contest called “Star with Sandy,” Meijer is giving customers until February 6 to submit photos of their kids or themselves when they were young riding a mechanical horse named “Sandy” that can be found at each of Meijer’s 204 stores in five Midwestern states.

Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

Solid volume growth and new product sales in North America helped The Hershey Company regain its category leadership position in the candy, mint and gum business with a 30.1% market share.

The company synonymous with chocolate said its fourth quarter sales increased 11.7% to nearly $2 billion and that sales in North America slightly exceeded expectations due to a solid holiday season.

Littleton, Mass. -- Preliminary unaudited revenues for Dover Saddlery during the fourth quarter of fiscal 2013 exceeded revenues in the fourth quarter of 2012 by 13.8%, increasing to approximately $30.3 million. Revenues from the retail channel increased 22.6% to approximately $13.1 million and revenues from the direct channel increased 7.8% to approximately $17.2 million.

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.