Marketing Tactics

In recent years, the retail industry’s view of technology has expanded from something only the IT department needs to be concerned about to something that other departments, such as marketing and finance, also share an active interest in. But as demonstrated by the speakers lined up for the March 11 Tech Boot Camps at this week’s SPECS conference in Dallas, technology is also a concern of operational departments such as store planning, energy management, construction management, and real estate.

Secure the Perimeter

Issaquah, Wash. – Costco Wholesale Corp. is reportedly attempting to draw in younger customers. According to The Seattle Times, after recently missing quarterly earnings estimates, Costco is taking active steps to attract a younger shopper demographic.

These steps include piloting a same-day delivery service with Google in San Francisco, building up its social and online efforts, and increasing its offerings of organic products such as kale.

Seattle - Starbucks Coffee Company and the Disneyland Resort will open a new company-owned Starbucks location at Downtown Disney in Anaheim, Calif. This store will be the first of four to be operated by Starbucks across Disney properties in the U.S.

Belk is gearing up for its bi-annual Kidfest in-store event Saturday, March 29, from noon–3 p.m. at all locations.

It's an innovative way for the Charlotte, N.C.-based department store, which operates 299 locations in 16 Southern states, generate customer traffic, not to mention buzz among shoppers as moms talk about their kids being in the show.

Dallas — Crunch Fitness is coming to Texas. Dallas entrepreneur, author and founder of Planet Tan, Tony Hartl plans to roll out eight to 10 Crunch Fitness locations in the Dallas-Fort Worth metro area by 2016.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

Seattle – Amazon.com is reportedly planning to pilot the sale of goods created by 3-D printers. According to the Cincinnati Business Journal, Amazon is partnering with Cincinnati area-based startup 3DLT and four other companies to launch a pilot where Amazon would directly sell 3-D printed products through its website.

The buzz and hype surrounding 3D printing can make it hard to separate fact from fiction, but one thing is for sure: 3D printing has the potential to transform shopper expectations and retail supply chains.