Marketing Tactics

Brea, Calif. — Simon Property Group and Brea Mall are celebrating putting the finishing touches on the renovation of the property with a special community event and a series of showcase weekends throughout April and May.

The renovation included redesigned mall entrances and new signage, flooring, landscaping, glass handrails and overhead lighting. The mall now displays updated textures, colors and amenities such as soft seating and charging stations.

The shift toward electronic payments has had the unintended consequence of hindering shoppers’ ability to donate to charitable causes at the point of sale, but not anymore.

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

Pittsburgh – Dick’s Sporting Goods opens a relocated store at McCandless Crossing in Pittsburgh on April 13. The original store location at Northway Mall will be closing on April 8 to make way for the new, enhanced McCandless Crossing location.

Holmdel, N.J. — Levin Management has been named the exclusive leasing agent for Holmdel Crossing, a planned 140,000-sq.-ft. retail development in Holmdel, N.J.

According to Levin, pre-leasing efforts will focus on identifying anchor or junior anchor tenants that will drive the remaining retail tenancy,

Washington, D.C. -- The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation, is releasing its Change4Charity Standard. If adopted by point-of-sale vendors and donation processors, the standard will lower costs for retailers and support greater participation in charity programs by smaller retailers and non-profits.

The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”

Bentonville, Ark. – The Sam’s Club Giving Program is providing a $2.5 million grant to grow U.S. women-owned businesses and jumpstart job creation. Awarded to three non-profit organizations, the grant creates the WE Lend Initiative, a two-year investment in strengthening SBA-recognized Women’s Business Centers (WBCs).