Marketing Tactics

New York -- Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The units offer additional beverage choices, including more low- and no-calorie options, as well as connectivity. The dispensers will be piloted by the end of the year.

Budweiser's limited-edition red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

By Evan Gold, VP of client services, Planalytics

The winter of 2014 brought record cold and snow throughout North America and its impact on business and consumer spending were widespread and significant. How impactful was it? Well, for the S&P 500 companies, the word “weather” was mentioned in almost 200 earnings calls from January through March, which is a 81% increase compared to last year.

Retailers are really taking notice of how valuable pop-up shops are as a marketing tool, including PetSmart, which has partnered with the City of Detroit and the nonprofit community organization Detroit Dog Park to set up a portable, pop-up dog park in a vacant lot in Detroit.

Shoppers in Central and South America can now shop eBay in Spanish and Portuguese using their local currencies.

The global commerce platform and a mobile commerce leader launched Spanish- and Portuguese-language sites to better serve customers across Latin America.

More than 2 million people in Latin America already shop eBay in English and U.S. dollars. Now, when these customers visit eBay, they will see localized shopping experiences in Spanish or Portuguese — online and on eBay mobile.

Menomonee Falls, Wis. -- Kohl’s Corp. missed Wall Street expectations for profits, revenue and same-store sales during a difficult first quarter. Net income, which had been expected to rise slightly, fell 15% to $125 million, from $147 million.

In addition, net sales declined 3% to $4.07 billion from $4.2 billion, while analysts had expected them to rise to $4.22 billion. Same-store sales, also expected to increase, fell 3.4%.

Marc Jacobs Beauty has launched an e-commerce website featuring more than 150 products in the Marc Jacobs Beauty collection, as well as exclusive access to limited-edition product offerings.

The site was developed with responsive design, and showcases a modern, center navigation, high-definition product shots with zoom capability, and true-to-life product swatches.