Marketing Tactics

New York – Many Americans are unsure of the level of privacy afforded by social media communications. According to a new survey of 1,141 U.S. adults from research and consulting company YouGov shows that 57% of respondents did not think social media was a good method to send private messages.

In addition, older users are less likely to venture into the realms of private messaging than younger users. Two-thirds (67%) of 18-34-year-olds have used Facebook's private messages compared to only 41% of those 55 and older.  

Walmart’s first quarter sales were not great, but longer term success could be driven by an interesting range of pilot programs and expanding initiatives the company shared during a recap of its results.

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

Billund, Denmark – The Lego Group opens a new Legoland Discovery Center store at Assembly Row in Somerville, Massachusetts, on May 23. The 44.000-sq.-ft. store will include two Lego rides, a 4-D cinema, and a large soft play area.

It will feature 11 attractions in total and be the sixth Legoland Discovery Center in the U.S. and 10th worldwide. The store is aimed at children ages 3-10, but minors must be accompanied by an adult.

Blyth — a direct-to-consumer company and leading designer and marketer of candles and accessories for the home, as well as health, wellness and beauty products sold through the direct selling and direct marketing channels — has promoted Jane Casey to the role of CFO.

The company this week announced that VP, CFO Robert H. Barghaus plans to retire later this year after 13 years. Barghaus will remain active as the company's CFO until Casey, an 18-year veteran with the company, assumes the role.

New York -- Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

Walmart’s new convenience store test concept, Walmart To Go, is located in its hometown of Bentonville, Arkansas.  

The approximate 2,500-sq.-ft. store is a hybrid. Part grocery store, part c-store and part quick-serve restaurant, it offers a mix of groceries, c-store staples, and refrigerated and fresh prepared foods, complete with a deli counter. Products are priced the same as they would be in a regular Walmart store.