Marketing Tactics

Plano, Texas -- Garden Ridge announced that it is investing $20 million to rebrand all of its stores to the At Home brand.

"Our new name, At Home, better reflects our company's home décor heritage, as well as our aspirations for the future. By aligning our in-store transformation and merchandise offerings, the new brand best positions us to succeed as we move forward with our expansion strategy," said CEO Lee Bird.

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

Nearly two months after opening up a specialty retail location in New York’s SoHo neighborhood, Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Ave. in Chicago’s Magnificent Mile.

New York -- Target is testing a registry program designed specifically for students heading off to college, according to a report by TheStreet. The college registry, available in some 40 stores, offers a variety of categories, including furniture, storage & organization, electronics, décor, bedding and bath.

The new service is high-tech and student friendly, using iPads instead of in-store kiosks. To select items throughout the store, the customer uses an iPod Touche instead of the typical scanning gun.

DSW’s Affiliated Business Group (ABG) division and Yellow Box Corporation have partnered to open a Yellow Box concept store at The Falls Shopping Center in Miami, Florida, Friday, June 20.

Yellow Box plans to host a grand opening event with Lucky Magazine on the afternoon of Saturday, June 28. The company also plans to open two additional stores in Southern California at the Topanga  and Sherman Oaks shopping centers in August.

Yellow Box is a leading women's footwear wholesaler notable for jeweled sandals and fashion footwear for women.

New York -- Starbucks Corp. is launching an innovative program in partnership with Arizona State University (ASU) whereby the coffee giant will help pay for the cost of an online degree for its part-time and full-time associates who work at least 20 hours a week. In a twist from the standard tuition reimbursement program, Starbucks employees who participate in the program will not be obligated to stay on with the company after graduation.

Duck brand duct tape has partnered with Fiskars to introduce Fiskars Duck Edition scissors. To mark the launch, Fiskars is hosting a sweepstakes starting today called Imagination on a Roll on its Facebook page.

Sweepstakes participants are encouraged to share their Duck Tape crafting project ideas on Fiskars’ Facebook page for a chance to win 21 rolls of Duck Tape and the new Fiskars Duck Edition scissors, a prize valued at more than $90. The sweepstakes runs through July 14.

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.