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Marketing Tactics

  • Fixture Solution Combines Maximum Space with Versatility

    When it comes to display merchandise solutions, most retailers are looking for more space and versatility. Uniweb has dedicated itself to providing both since making its debut in 1970. Company president Cindy Davidson discussed general trends in fixturing and what sets Uniweb, which prides itself as a made-in-America manufacturer, apart from the competition.

     

  • Levin’s mid-year survey reports optimism among retailers

    North Plainfield, N.J.Levin Management has released its annual June survey of store mangers within its 95-property, 13 million-sq.-ft. shopping center portfolio.

  • Survey: Six-in-10 Millennial women make product recommendations

    Boston – Six-in-10 (59%) Millennial women make product recommendations to share highly positive or negative consumer experiences. However, according to a new survey of 1,100 American women without children born between 1979 and 1993 by Mom Central Consulting, 50% say that reading a bad review online about a business wouldn’t stop them from shopping/visiting.

  • Ikea continues Midwestern expansion

    With company representatives, Missouri Secretary of State Jason Kander, St. Louis Mayor Francis Slay, local officials and community leaders on hand, Ikea officially broke ground for its future St. Louis store scheduled to open fall 2015.

    The 380,000-sq.-ft. location with 1,300 parking spaces will be built along the northern side of Interstate-64 and Vandeventer Ave. on nearly 21 acres in the City’s Cortex Innovation District. The company has contracted with St. Louis-based S. M. Wilson & Co. to construct the project.

  • Music drives traffic at Wild Wing Cafe

    After 24 years of patchwork-style growth, Wild Wing Cafe is getting serious about expansion. The chain has debuted its first-ever prototype design and, true to the brand’s roots, live entertainment is critical to the format. From the low-rise stage equipped with a special VIP entrance for musicians to an oversized video wall comprised of more than 20 screens, Wild Wing Cafe takes its motto — “Where Great Food Rocks” — seriously.

  • Sobey’s extends loyalty agreement with Alliance Data

    Stellarton, Canada – Canadian supermarket chain Sobey’s Inc. has signed a cross-Canada, long-term agreement with loyalty and marketing solutions provider Alliance Data Systems Corp. Under the agreement, Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada, and northwestern Ontario, will remain sponsors in the Alliance Air Miles Reward Program. In addition, other Sobeys-owned banners in western Canada will also issue Air Miles reward miles beginning in fall 2014.

  • Bridging the Divide

    Personalization, localization, interaction, “limited edition” retail and store experience. These are the top priorities — to varying degrees — for retailers as they look to bridge the divide between online and offline retail in the physical space. Here’s a look at how it plays out in three new stores:

  • Staples gears up for back-to-school season

    Staples is getting a head start on back-to-school season, launching a price match program starting June 29.
     
    Staples announced Tuesday that it would match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.
     

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