Marketing Tactics

Philadelphia — Pennsylvania Real Estate Investment Trust has executed leases with Retail Group of America to bring three international brands F&F, Flormar and SuiteBlanco to the Patrick Henry Mall in Newport News, Virginia. The transactions illustrate PREIT’s strategy for improving portfolio performance by seeking out emerging, first-to-market options.

Staples is getting a head start on back-to-school season, launching a price match program starting June 29.
 
Staples announced Tuesday that it would match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.
 

After 24 years of patchwork-style growth, Wild Wing Cafe is getting serious about expansion. The chain has debuted its first-ever prototype design and, true to the brand’s roots, live entertainment is critical to the format. From the low-rise stage equipped with a special VIP entrance for musicians to an oversized video wall comprised of more than 20 screens, Wild Wing Cafe takes its motto — “Where Great Food Rocks” — seriously.

Stellarton, Canada – Canadian supermarket chain Sobey’s Inc. has signed a cross-Canada, long-term agreement with loyalty and marketing solutions provider Alliance Data Systems Corp. Under the agreement, Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada, and northwestern Ontario, will remain sponsors in the Alliance Air Miles Reward Program. In addition, other Sobeys-owned banners in western Canada will also issue Air Miles reward miles beginning in fall 2014.

Personalization, localization, interaction, “limited edition” retail and store experience. These are the top priorities — to varying degrees — for retailers as they look to bridge the divide between online and offline retail in the physical space. Here’s a look at how it plays out in three new stores:

Believe it or not (and I can barely believe it myself), the critical back-to-school period at the end of summer is right around the corner. While back-to-school is always big for retailers, this year’s period could be an especially important one, as 2014 has been underwhelming so far.

Sporting goods and apparel retailer Academy Sports + Outdoors has renewed multi-year contracts with Auburn University and the University of Alabama. The renewal means that it will continue to sell the universities’ licensed products in its 13 Alabama stores.
 
The retailer is currently an official sponsor of University of Alabama’s Crimson Tide and official sporting goods retailer for Auburn University’s Tigers, and has been working with the two universities for several years.
 

Rebates for lighting upgrades are alive and well, with rebate organizations having updated their rebate and incentive programs for 2014. Currently, 71% of the country is covered by an active commercial lighting rebate, according to BriteSwitch, Princeton, New Jersey, which helps large national companies take advantage of rebate and incentive programs that exist across the United States and Canada.

Here is a review of major rebate trends from BriteSwitch: