Marketing Tactics

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

Protein is the hot nutritional trend these days and Quest Nutrition has found a way to create a first-of-its-kind baked chip with 21 grams of protein per serving.

The company bills its new Quest Protein Chips as the world’s first high-protein snack potato chip and contends the product offers a revolutionary potato chip experience. The chips are actually good for people, according to the company, as opposed to simply being less bad than other snacks high in fat and salt.

As part of its continued growth strategy, Williams-Sonoma made several organizational changes to its management team.

Chief marketing officer Pat Connolly has been elevated to chief strategy and business development officer. Connolly will work closely with senior management to refine the company’s long-term strategy, including the development of new businesses, and the evaluation and execution of acquisitions and alliances that can provide significant growth.

The Home Depot has donated $81,000 to a rural retreat for wounded veterans and their families. The money will go toward building a barn and run-in for horses, as well as some garden project at the Boulder Crest Retreat for Military and Veteran Wellness.

Chicago – Physical stores continue to be customers’ preferred shopping channel and a place where the most significant consumer and retailer value is created, according to a new report by A.T. Kearney.

The firm’s “Omnichannel Shopping Preferences Study” found that stores play a crucial role in online purchases, as two-thirds of customers purchasing online use a physical store before or after the transaction. The survey covered all age segments — teens, Millennials, generation X, baby boomers, and seniors.

Salt Lake City – A 23% increase in Overstock.com’s sales and marketing expense helped reduce its second quarter fiscal 2014 net income to $1.9 million, down 48% from $3.7 million in the same period a year earlier. Revenue grew 13% to $332.5 million, from $293.2 million.

Patrick M. Byrne, CEO and chairman of Overstock.com, cited increases in technology spending as helping the company to quickly conceive and execute new ideas such as a recently launched consumer credit facility.

Denver – Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable. The company’s NatLo Top 30 identifies and ranks the most successful large digital marketers in the U.S. by using a set of local search and location-based marketing criteria to assess their performance.

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.