Marketing Tactics

San Jose, Calif. - On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and The E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

Dallas — SRS Real Estate Partners has hired Daniel Poku as an associate in the Dallas/Fort Worth office. A newcomer to the industry, Poku has a background in economics.

Poku is a recent graduate of Southern Methodist University. Poku is also currently pursuing a new venture called CauseCakes, with plans to launch fall 2014. CauseCakes partnered with a local bakery to provide cupcakes with wrappers that prompt acts of random kindness for special events and corporate meetings.

Macy’s has announced a series of new initiatives in its multi-year strategic program to enhance environmental sustainability. They are consistent with the company’s sustainability principles first adopted in 2008 and implemented with increasing intensity during the past six years.

Results through 2013 include a 38% reduction in the company’s electricity usage since 2002 and a 95% adoption rate of recycled or certified paper used in the company’s marketing materials.

Framingham, Mass. - Cumberland Farms, is launching its free SmartPay Check-Link Business payment program, which enables business owners to save 10 cents on every gallon of gas for their fleet of vehicles. SmartPay Business offers two ways to save – the SmartPay Business Card and the SmartPay Business Mobile App.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage. Shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.

A $500,000 grant from the Sam’s Club Giving Program will help fund an innovative program to provide technical assistance to small child care operators in low income communities.

Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.

"It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”

Bogota, Colombia – Colombian coffee retailer Juan Valdez has opened the first of 60 planned stores in Miami, with official grand opening scheduled for July 28. The downtown location is the first Juan Valdez store in Miami besides an existing store at Miami International Airport.