Marketing Tactics

New York -- Parents and their children in grades K-12 will spend a combined $543 on back-to-school items, and double that, at $1,223, on college spending. According to new survey data from Deloitte, parents alone expect to spend 13% less than in 2013.

Leading women’s specialty apparel retailer Lane Bryant is kicking off football season with an exclusive NFL Capsule Collection.

The brand’s NFL Capsule Collection will feature several styles, including tank tops, scoop and V-neck tee shirts, and the teams include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers and San Francisco 49ers.

Electronics company Vizio has kicked off a back-to-school contest for college students that will furnish a winner with electronics and $2,000 toward tuition and books.

The company is encouraging students to upload videos of themselves explaining a story of determination to Vizio’s website through Aug. 19.

Downers Grove, Ill. -- FTD Companies Inc. will acquire the Provide Commerce floral and gifting business from Liberty Interactive Corp. for $430 million in cash and stock. Both companies have annual revenues of more than $600 million.

Dublin, Ohio - The Wendy’s Company has extended its partnership and will continue licensing APT’s Test & Learn software for another three years. Wendy’s will use the software to test strategic initiatives in menu changes, remodels, marketing, pricing, and operations across its system of more than 6,500 company and franchise-operated restaurants.

Grand Rapids, Mich. - Flatgoods recently launched a new website that allows customers to order any of their furniture pieces and customize them for their needs. Twenty-seven items are available for purchase, including items for home, storage and tradeshow use.

The website also features assembly instructions and a blog, detailing the latest events, clients, and news related to Flatgoods. New items will be added to the site periodically.

The National Retail Federation has formed the Small Business Retail Council to organize, recruit and engage Main Street merchants and independent community retailers in grassroots advocacy activities.

The council will represent and be responsive to the needs, concerns and interests of local shops and provide the association’s small business members a forum to discuss the most pressing public policy issues and priorities.

Pittsburgh – Net income at GNC Holdings Inc. slipped during the second quarter of fiscal 2014, falling 2% to $69.89 billion from $71.69 billion in the prior year period. For second quarter 2014, the company reported consolidated revenue of $675.2 million, a decrease of 0.2% as compared to consolidated revenue of $676.3 million for second quarter 2013.