Marketing Tactics

This year, the National Retail Federation has chosen Chicago’s Art Potash, owner of Potash Markets, as its first Retail Champion of the Year. Potash was recognized at NRF’s annual Retail Advocates summit on Capitol Hill.

New York -- Aeropostale, Inc. will roll out its P.S. from Aeropostale brand in Mexico through a licensing partnership with Distribuidora Liverpool, S.A. de C.V.  

P.S. from Aeropostale's expansion plans in Mexico include the opening of branded in-store shops in Liverpool department stores, as well as standalone stores, across Mexico beginning in summer 2014. The first store opened in July at Sante Fe Mall in Mexico City.

Staples has teamed up with Fundable, a business crowdfunding platform, to launch a new contest called Crowd2Shelf, which invites entrepreneurs and small businesses to leverage crowdfunding for a chance to sell their products in Staples stores as well as online.

San Francisco – Specialty cosmetics retailer BareMinerals is opening a pop-up “Shade Shop” in the SoHo neighborhood of New York, Aug. 1 to Aug. 2. The assortment is merchandised by shade family – light, medium, tan, dark and deep – in a streamlined, easy-to-navigate environment.

The store will also feature a rotating color bar. Designed as a playground to test new concepts, BareMinerals will refresh the shop seasonally, with the first transformation taking place in November.

Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.
 

Fingerprinting and DNA sampling are on back-to-school lists at Sam’s Club this year where the warehouse club operator is using the allure of free services to expose would-be members to its value proposition.

On Saturday, August 9 from 11 a.m. to 3 p.m. at clubs nationwide Sam’s is offering DNA testing and fingerprint kits as part of an annual free children’s health screening program. The screenings, which combine health and child safety information are available at the 596 Sam’s locations with a pharmacy.