Events

Beachwood, Ohio -- Developers Diversified Realty Corp. announced Monday that it will officially change its name to DDR Corp., and adopt its New York Stock Exchange ticker symbol and most commonly referred identity, DDR, as its official brand name.

The company also unveiled a new logo, tagline and brand identity.

Target and the Heart of America Foundation unveiled a completely redesigned library to students, teachers and parents at P.S. 299 Thomas Warren Field School last week in New York. Servicemen and women from local police and fire departments were on hand to help put the finishing touches on the space at an event that honored local heroes – Brooklyn police officers and fire fighters. Target presented one police officer and one fire fighter with a “Hero of the Heart Award,” which will serve as a special tribute to their dedication to service and the community. 

ITASCA, Ill. — Supervalu's Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art, 1852 W. 19th Street, Chicago, from 6 to 9 p.m.  

Fashion newness is all around this fall with interesting merchandising initiatives pitting designers, celebrities and retailers against one another to determine which approach will resonate strongest with consumers.

CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

NEW YORK — The Private Label Manufacturers Association announced that Douglas Merrill will serve as the keynote speaker for the organization's 2011 Private Label Trade Show in November.

Merrill, who served as EVP engineering and chief information officer for Google from 2003 to 2008, will offer attendees perspective on how shoppers and shopping behaviors are changing, and what the coming retail marketplace will look like. The keynote speech will be presented at the annual PLMA Salute to Excellence Breakfast on Nov. 14.

New York City -- Videogame maker Electronic Arts has entered the retail arena, opening the EA Sports Experience store, at the Charlotte Douglas International airport, Charlotte, N.C. It will open two additional U.S. airport locations by the end of 2011.

The store sells EA Sports’ games and branded apparel, as well as gear from local sports teams. It features televisions with live sports programming, comfortable seating and electrical outlets to charge portable devices. Customers can also play their favorite EA Sports video games.

The prospect of learning how RFID can improve supply chain performance and the bottom line is the focus of the fourth annual RFID Forum to be held Oct. 25 to 26 in Fayetteville, Ark. The event is a creation of the Council of Supply Chain Management Professionals (CSCMP), the University of Arkansas RFID Research Centers and the Voluntary Interindustry Commerce Solutions (VICS) Association.