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NRF predicts bigger shopper turnout for Black Friday weekend
WASHINGTON — Up to 152 million people plan to shop Black Friday Weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.
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Forest City to use mobile technology in study
Cleveland -- Forest City Commercial Management announced that it will test a new survey technology by U.K.-based Path Intelligence to track mall shopping behavior and flow by using mobile phones.
The surveys will be conducted at Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Va., from Black Friday to New Year’s Day. They mark the first use of this kind of technology in a mall setting.