Events

Washington, D.C. -- Holiday shoppers are expected to spend $155.43 on average for gift cards this season, and total gift-card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.

PLEASANTON, Calif. — Safeway Inc. announced that its stores raised $1 million for the Wounded Warrior Project, an organization that exists to honor and empower military men and women who incurred service-related injuries on or after Sept. 11, 2001.

The money was raised during Veteran's Day weekend by all Safeway, Vons, Pavilions, Dominick's, Randalls, Genuardi's, Tom Thumb and Carrs stores in the United States

New York City -- Mattress Firm Holding Corp. raised about $105.6 million after pricing its initial public offering at the top of its expected range.

The retailer priced the IPO of 5.6 million shares at $19 each. It had expected shares to sell initially for $17 to $19 each.

Mattress Firm said it will use most of the offering's net proceeds — about $95 million after expenses — to repay $84.4 million in debt and pay fees to its biggest shareholder, Boston private equity firm J.W. Childs.

Washington, D.C. -- The NRF Foundation, the research and education arm of the National Retail Federation, has announced the top 10 retailers for excellent customer service selected by shoppers in the seventh annual NRF Foundation/American Express Customers’ Choice survey.

The survey, which asked 9,374 shoppers which retailer provides the best customer service, was conducted by BIGresearch.

According to shoppers, the ten finalists for customer service, in alphabetical order, are:

GRAPEVINE, Texas — GameStop reported that total sales for the third quarter of 2011 were $1.95 billion, an increase of 2.5% compared with $1.9 billion in the prior year quarter. Total company comparable-store sales were down 0.6%, primarily impacted by lower-than-expected sales of new software. GameStop’s digital sales showed continued strength, increasing 59%, with console digital growing 63% and PC digital growing 51%. Pre-owned sales increased 3.1%.

WASHINGTON — Up to 152 million people plan to shop Black Friday Weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

Cleveland -- Forest City Commercial Management announced that it will test a new survey technology by U.K.-based Path Intelligence to track mall shopping behavior and flow by using mobile phones. 

The surveys will be conducted at Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Va., from Black Friday to New Year’s Day. They mark the first use of this kind of technology in a mall setting.

Solihull, England -- Visitor analytics provider Experian FootFall said Thursday that Black Friday’s retail performance isn’t necessarily an indication of how the holiday season will fare.