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Michaels rolls out Mobile Craft Tour
Irving, Texas -- As part of the celebration of its 40th year, Michaels Arts and Crafts will launch a Michaels Craft Tour this month, stocking an 18-wheeler with a 1,000-sq.-ft. craft room that is transported to various Michaels store openings and other events around the country.
Other features include interactive social media walls and TV screens showing Michaels DIY videos.
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Colgate teams up with Stacy Keibler for Make-A-Wish
NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.
Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.