QVC names CEO of European division

West Chester, Pa. -- QVC on Thursday announced the promotion of Steve Hofmann to CEO of QVC Europe, reporting to QVC president and CEO, Mike George.



In the newly created position, Hofmann will oversee QVC's European markets, including the United Kingdom, Germany, and Italy, and accelerate growth opportunities throughout Europe. He maintains his current responsibility as CEO of QVC Italy and will continue to be based in Milan.



Also announced were the promotions of Gregg Bertoni to chief merchandising officer, QVC Italy, and Paolo Penati to COO and CFO, QVC Italy.



“QVC is pursuing more global initiatives and we are evolving our leadership structure to meet the growing scale of our business,” said George.