Events

North Wilkesboro, N.C. – Despite discussions about the need for retailers to develop a “social media strategy,” the reality is that social media is not a monolithic entity. Different social media platforms reach different types of consumers, are used for different purposes and draw traffic at different times of the day. Thus, a social media strategy really needs to be a collection of smaller strategies that are built around the dynamics of each individual platform a retailer chooses to leverage.

PURCHASE, N.Y. — PepsiCo has chosen three schools as the grand prize winners of the 2012-13 PepsiCo Dream Machine Recycle Rally, a national recycling program and contest designed to encourage students to recycle every day.  

Montreal -- Canadian jewelery retailer Birks will introduce a new retail concept in the summer of 2013, with new stores opening in DIX30 Complex, Brossard, Quebec, and in the new Mapleview Mall in Burlington, Ontario.

The new format, developed in collaboration with Sid Lee Architecture, will feature round 1,500 sq. ft. of retail space and be dedicated to jewelry from the Birks Collection.

Royal Ahold CEO Dick Boer and Nestlé CEO Paul Bulcke are the new co-chairs of global packaged goods organization the Consumer Goods Forum.
 
The selection of Boer and Bulcke was announced in conjunction with the CGF’s Global Summit in Tokyo. The pair replace outgoing co-chairs Muhtar Kent of the Coca-Cola Company and Gareth Ackerman of Pick n Pay. Ackerman and Denise Morrison, CEO of Campbell Soup Company, were appointed vice co-chairs of the forum.

Chicago -- Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement. At the recent Internet Retailer conference in Chicago, representatives from Threadless and Twitter discussed how retailers can get more from their Twitter campaigns.

“Every tweet was a call to action,” said Threadless Marketing Director Todd Lido. “We were seeing growth but it felt like the strategy was getting stale.”

Minneapolis -- The Target board of directors demonstrated confidence in the company’s cash generating capabilities on Wednesday and agreed to up the company’s quarterly dividend 19% to 43 cents a share.
 
The hefty increase ups the annual payout to $1.72 and moves the company closer to a long-term commitment to increase the full-year dividend amount to $3 by 2017. In addition, the company has established a target of growing earnings per share to $8 over the same time frame, up from $4.26 last year.

New York -- President Bill Clinton and Macy’s CEO Terry Lundgren on Tuesday were honored as 2013 Fathers of the Year by the non-profit National Father's Day Council.

The awards were given at the group’s annual 72nd annual Father luncheon in New York City, with proceeds from the event benefitting Save the Children’s U.S. programs.

Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
 
A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”