Events

New York -- J.C. Penney on Thursday shot back at reports that its sales were weak in the late August and early September back-to-school season and said it was pleased with the progress of its turnaround efforts.

The company said it still expected positive comparable-store sales trends coming out of the third quarter and throughout the fourth, adding that its online sales continue to rise in double-digits over last year.

J.C. Penney is looking to raise $750 million to $1 billion in cash equity. According to Reuters, J.C. Penney, which is valued at $2.6 billion, is considering issuing new stock shares as well as other unspecified alternatives.

Harker Heights, Texas — Sam’s Club will open its new Harker Heights, Texas location on Sept. 26 at 8 a.m. The grand opening will feature presentations by the mayor of Harker Heights and the president of the chamber of commerce president. Retired NFL player Ed “Too Tall” Jones will make an appearance from 3 p.m. to 5 p.m.

The new 136,000-sq.-ft. warehouse will bring 175 jobs to the community and feature a fresh bakery, a tire and battery center, a café and a fueling station.

Rock Hill, S.C. — Sam’s Club will open its new Rock Hill, S.C., club on Sep. 26. The grand opening will feature Greg Olsen, tight end for the Carolina Panthers, graffiti artist Reid Bramhall, face painting by Tony the Tiger and a book signing by TV chef and restaurateur Jami Deen.

Mars Chocolate North America has announced that Tim Quinn, VP of trade development, has agreed to chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo for the third year in a row. 

The expo is the largest venue representing all major U.S. distribution channels of candy and snack products in one location, attracting more than15,000 industry professionals from 90 countries in May 2013.

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

Bentonville, Ark. -- Walmart is launching its first-ever original reality series developed for the web. The new weekly web series highlights 20 finalists in the Walmart Get on the Shelf contest, which lets entrepreneurs present products to Walmart customers.

Fremont, Calif. – The Men's Wearhouse has extended its exclusive relationship with David's Bridal. The amendment to the current contract extends the partnership by five years with the option to extend for an additional five years.

"Our relationship with David's Bridal has been an important part of our tuxedo marketing plan since 2007,” said Doug Ewert, Men's Wearhouse president and CEO. “We are excited to extend this valuable partnership and enhance our co-marketing programs to continue providing superior wedding services."

Washington, D.C. -- Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year. New figures from the National Retail Federation (NRF) indicate the average consumer will spend $75.03 on Halloween this year, down 6% from $79.82 last year.

However, average overall spending on Halloween has increased 54.7% since 2005, with total spending estimated to reach $6.9 billion in 2013. Other NRF figures include:

San Francisco -- Piracy and discoverability are the top issues facing app developers today, with 26% of app developers reporting their apps have been pirated. A survey of more than 250 app developers App Developers Conference (ADC) also shows that a similar 26% found that their apps had been hacked, or obtained without proper payment.