Shop.org board elects OfficeMax digital chief

OfficeMax EVP and chief digital officer Jim Barr has been elected to Shop.org’s board of directors for a two-year term.

Shop.org, the digital arm of the National Retail Federation, is the world's leading community for digital retail, offering thought leadership through original research and gold standard events. The community's exclusive networking groups and committees lead the global conversation surrounding innovative e-commerce trends and digital retail.

"It's an honor to join the Shop.org board and help to play a role in advancing the organization's strategic mission, including helping to address the challenges and opportunities most pressing to us within the digital retail industry," said Barr. "As advances in technology allow consumers and businesses to shop in new ways, we also have the opportunity to reach our customers in new ways to engage them and build deeper brand loyalty. Shop.org plays a crucial role in fostering the insights and dialogue needed to position online and omnichannel retailing to succeed."

"We are pleased to welcome Jim Barr to the Shop.org board. Jim brings a high level of global e-commerce and omnichannel expertise to our already stellar list of digital leaders," said Vicki Cantrell, NRF SVP and executive director of Shop.org. "We're confident that he will bring insight to help advance the issues that online retailers face during this crucial time when consumers increasingly expect channels and business units to work together to create a seamless shopping experience across multiple platforms and touch points."

Barr joined OfficeMax in Nov. 2011. With strong experience leading global e-commerce and omnichannel strategy, Barr has focused on innovations aimed at expanding the company's omnichannel capabilities to better serve the rapidly changing ways that customers shop.