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Macy’s launching online video ads on Facebook
New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign. The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over. -
Macy’s to parade Facebook ads on Thanksgiving
When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.
The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.
