Events

New York -- Installing traffic counters and collecting traffic data is easy. But turning the data into better business results is challenging for even the best retailers. Register now for Chain Store Age’s Webinar, “Three Ways to Get the Most Out of Traffic & Conversion Programs,” which will be held on Wednesday, April 1, at 2 p.m. EST.

The store is back, baby! That was the message I heard again and again at the National Retail Federation’s 2015 Annual Convention in New York City. It was sounded by retailers, consultants and tech suppliers alike as they rushed to explain the relevance of offline retail in an omnichannel world.

But the truth is the store never went away in the first place. Sure, some retailers are retrenching and reducing (or, in today’s PC lingo, “rightsizing”) their portfolios. It’s especially evident in the apparel sector, with some teen brands particularly hard hit.

Twenty retail industry professionals dreaming of making it big in the retail industry have a unique opportunity thanks to the National Retail Federation.

NRF is collaborating again with University of Phoenix School of Business to award 20 full-tuition scholarships to retail industry professionals who want to enhance their careers through education.

Walmart Vice President of U.S. Manufacturing Cindi Marsiglio is scheduled to provide an update on the retailer’s $250 billion domestic sourcing commitment at an event later this month.

Marsiglio is scheduled to speak at 7 a.m., March 19, at an event sponsored by Doing Business in Bentonville at the John Q Hammons Center in Rogers, Ark. The organization, known as DBB locally, regularly holds events at which top Walmart executives share updates and insights on key initiatives and working effectively with the company.

Small business customers are the lifeblood of Sam’s Club and to ensure the continued vitality of the crucial shopper segment the retailer is supporting an entrepreneurial youth organization.

Sam’s donated $250,000 to the U.S. Chamber of Commerce Foundation (USCCF) and the Young Entrepreneurs Academy (YEA!) to grow and support YEA!’s national educational program that works to transform middle and high school students into confident entrepreneurs.

New York -- Women’s apparel retailer Dressbarn is thinking omnichannel with the launch of both a digital and in-store experience, called Dressbar, focused on exclusive designer collaborations with notable names in fashion.  

Beginning March 5, the collection will be available to shoppers at Dressbarn stores, and online at dressbar.com. In addition, the retailer is opening a Dressbar pop-up shop In New York City, at 102 Fifth Avenue.

Washington, D.C. -- Consumers are opening up their pocketbooks for St. Patrick’s Day, according to the National Retail Federation’s St. Patrick’s Day Spending Survey.

The survey, conducted by Prosper Insights and Analytics, finds that nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year.

Irving, Texas – The Michaels Companies Inc. has launched online arts and crafts classes taught by instructors and industry experts through an exclusive partnership with Creativebug, a subscription-based provider of online DIY instruction. Accessible anytime, anywhere, the video classes provide the novice crafter with basic techniques, such as beginning calligraphy and paper crafting, while also teaching more advanced skills and projects.

Lakewood, Colo. -- Colorado Mills will add IT’SUGAR this March and Buckle during this fall to its current mix of more than 200 stores. These new retailers follow openings by Calvin Klein, Michael Kors Outlet and Villa Fresh Italian Kitchen.

IT’SUGAR will be located in Neighborhood 4 near American Eagle Outfitters Factory Store. Buckle is also coming to Neighborhood 4.

New York -- Visa Inc., Pizza Hut and Accenture have teamed up to develop a connected car to test mobile and online purchases on the go. The connected car is expected to feature Visa Checkout (Visa’s online payment service), cellular connectivity, Bluetooth Low Energy (BLE), and Beacon technology deployed at Pizza Hut restaurants to alert staff when the customer has arrived and is ready to pick up the order. Accenture is managing the integration of the technologies.