-
Home furnishings retailer entering new state
West Elm will open its first Idaho store, in downtown Boise, on Thursday, June 9.
The 14,158-sq.-ft. -store incorporated wooden “Tater Blocks” salvaged from the renovation of Simplot’s Caldwell-based potato storage facility into the store’s custom interior design. The blocks, once used as industrial flooring for potato storage facilities, have been repurposed to create a unique art installation at the new store.
-
Fan Base: Retailers create higher level of engagement with in-store activity hubs
Image credit: Ted Eytan, CC by 2.0 While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center. Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples:

